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| iPhone 5: £529 |
Why would Apple do this?
Apple is known for being a premium brand with it's cheapest iPhone currently costing £529.00 on their website. Compare this to budget devices such as the Nokia Asha range where some phones in the series cost just £29.00 then there is a big difference. Now compare Apple to Samsung. Apple makes what is the most popular premium smartphone, and Samsung, debatable, makes the second most popular. But Samsung also has a huge range of budget and mid range phones, suiting all consumer needs.
Now, it's not likely Apple is going to start creating phones costing anything below £100. realistically , if Apple do decide to cut into the lower budget markets prices will be from around £250 to £350.
Budget phones compared to Premium phones
Budget, touch screen smartphones are not to be ruled out as "rubbish". They can basically do all the things that high-end phones can do just not as well. For example, they have a slower processor (usually one that was used in premium phones 3-4 years ago), they have a lower screen resolution, usually a shorter battery life and worse cameras.
At the moment Apple has been reusing it's previous iPhones. The iPhone 4 can still be purchased from Apple but at a lower price of £319 while the 4S is £449. This is quite a smart move from Apple as it means people can get an iPhone at a much cheaper price and Apple don't have to design anything new.
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