A hybrid laptop-tablet computer is the unexpected winner of Stuff magazine's gadget of the year award.
Asus's Eee Pad Transformer beat the iPad 2 to the top prize, despite stronger demand for Apple's device.
It is a marketing coup for the Taiwanese company ahead of the busy Christmas shopping period. It may also aid Asus with the imminent launch of an upgraded version of its product.
However, other journalists voiced surprise at the choice.
"Despite the iPad 2 being a finer tablet in the purest sense, the Asus Eee Pad Transformer offers so much more," Stuff's consulting editor, Simon Osborne-Walker, told the BBC.
"The clip-on keyboard means it can be as much about productivity as leisure.
"Best tablet? No. Best netbook? Probably not. But as a combo of the two - awesome."
It is the second time in less than a month that Apple has missed out on one of the UK's leading technology awards.
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