Google search to discriminate against non-mobile friendly sites

Google is changing the algorithm of it's search engine to promote mobile friendly sites above ones which don't work well on mobile devices. Previously, when Google has changed their algorithm, businesses have dropped off the first page of search results - affecting business and costing them money.

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It's hard to argue that this isn't a bad idea. 60% of online traffic now comes from mobile devices and we know how annoying it is to be using your phone and the website isn't mobile-friendly. It isn't hard to make your website work well with mobiles and it is almost-definitely an advantage to do so. You can check if your website meets Googles criteria here. Ours does!

In a blog post, Google said:

This update:

Affects only search rankings on mobile devices

Affects search results in all languages globally

Applies to individual pages, not entire websites

While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal -- so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.

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